Thursday, June 04, 2015

Intellectual Property - What's The Big Deal?

My favorite Explainers do it again. This is a terrific video that explains intellectual property. Thanks to @commoncraft

This video follows the story of a creative and talented woman named Candice who plays music, invented a new instrument, and created a new business. Using copyright, patent and trademark laws, she learned to how to protect and build a business from her creations.
It teaches:
• Why intellectual property is different from physical property
• The risk of not establishing and protecting ownership
• Why copyright law matters in selling and managing your creative works
• Why patent law matters in protecting your inventions
• Why trademark law matters in protecting your brand


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