Sunday, February 14, 2010

An Augmented Reality Valentine's Day

My husband and son each bought me Valentine's cards today that used the new Augmented Reality technology. On the surface it reads just like a regular card. On the front, "When you've been married as long as we have, you learn to accept the other person's faults." On the inside, "You'll understand this if I ever develop some. Happy Valentine's Day" (Perfect from my husband!)
Then if you look on the inside cover, it says,
"Watch this card come to life on your computer!"
1. Keep this card and go to 2. Follow instructions online WEBCAM REQUIRED TO VIEW SURPRISE

An 80MB file downloaded (Mac) and then found my webcam automatically. All I did was hold the front of the card up to the webcam and an animated story came to life. There were three different scenes I discovered by chance, as I moved the card ever so slightly.

If you weren't lucky enough to get one of these for Valentine's Day, go get one for yourself!

Oh, and I got some beautiful flowers, too. :)



Mrs. Robin Martin said...

Did you see the version in the usatoday last week! It was really well done. You can print the map at the above address and do the same. Instructions are on page.

Sollicitus Reikon said...

Technology makes "magic" a reality nowadays, even for just a brief moment. They make movies great looking and realistic and now, this fun stuff. Thanks for sharing.

Lee Kolbert said...

I've not see that but will check it out. Thanks!

It truly is amazing what they are doing with technology. Interestingly enough, I think the target audience for a card like mine is so small. I think most of the younger generation do not buy cards. So, I'm thinking it's not expensive for them to create these and generates some good buzz.

オテモヤン said...


Mark Barnes said...

One of the early motives for this technology was for retail. You can actually try on clothes using augmented reality.

Pretty soon, we'll never have to leave our houses.

I wonder if I can teach with augmented reality. No good, my students still wouldn't listen to me.

JaymeJ said...

My 4 year old daughter received a "princess" card like this for Valentine's day. Repeatedly she asked, "Mommy, can I use your laptop to make my card come to life?" She would have been occupied for hours, if I let her. Don't know about your card, but hers featured 3 princesses. If you rotated the card, the princesses and images on the screen changed. It was interesting watching her manipulate the card and figure out the best angle for viewing!